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Speaker Bios

Danny Biran
Senior VP, Marketing, Altera Corporation

Danny Biran joined Altera in January 2005 as vice president, product and corporate marketing and became senior vice president, product and corporate marketing in May 2007. He became senior vice president, marketing in March 2009. Prior to joining Altera, he served as the president, CEO, and member of the board of directors of Silverback Systems, a privately-held company that develops silicon solutions for storage networks. Prior to that, Biran held vice president and general management positions at LSI Logic and several engineering management and marketing positions at National Semiconductor. He holds BSEE and MBA degrees from Tel Aviv University.


Mark Martin
Vice President and General Manager
MEMS and Sensors Business Unit, Analog Devices, Inc.

Mark Martin serves as vice president and general manager  MEMS and Sensors 
Business Unit for Analog Devices, Inc., (ADI) a world-leading supplier of 
analog, mixed signal, and digital signal processing (DSP) ICs with 
headquarters in Norwood, Mass. In this role, Mark oversees research, product 
development, and related worldwide marketing and applications activities for 
the company’s integrated Micro Electrical Mechanical System (iMEMS®) 
accelerometers, gyroscopes, and microphone products.
Since their early adoption in automotive airbags and consumer devices, 
iMEMS® components have become mainstream and are now integrated in a 
variety of industrial, communications, PC and healthcare designs as a market 
differentiator. Mark has held this position since 2007. Mark began his career 
with ADI in 1985 and has held a variety of management positions with the 
company including product line director of the RF and Wireless Division, and 
Asia marketing director for the Analog Semiconductor Components Division.
Mark earned his electrical engineering degree from Cornell University, and his 
Master’s Degree in engineering management from the Gordon Institute of Tufts 
University. He has lived in Asia and the U.S.


Andrew Yang
CEO, Apache Design Solutions

Andrew T. Yang co-founded Apache in 2001, focusing on power closure for advanced high-performance and low-power SoC designs, and has served as chief executive officer and chairman of the board of directors since its inception. Dr. Yang has been an active entrepreneur and investor in EDA since 1993, when he founded Anagram, a high-capacity simulation solutions provider for deep-submicron ICs. Anagram merged with Avant! in 1996, where he served as the Vice President of the Analysis Product Division responsible for all extraction and analysis products until 1998. Since 1998, Dr. Yang was a lead investor and a director of a number of EDA start-ups including CADMOS (now Cadence), Ultima (now Cadence), InnoLogic (now Synopsys), and Mojave (now Magma). Dr. Yang received his Ph.D. from the University of Illinois, Urbana-Champaign in 1989 and was a tenured professor at the University of Washington from 1989 to 1996.


Jack Blaha
Head of the 200MM Products & Enhancements, Applied Materials

Jack Blaha is the Head of the 200MM Products & Enhancements organization within the Applied Global Services group of Applied Materials.  He recently took on this responsibility in April, 2009, after 2 years at SVTC Technologies as General Manager of Technology Services.  Prior to SVTC, Jack was with Applied Materials for 7 years where he held several General Manager and Operations roles within the company.  Jack holds an MBA from UC Berkeley's Haas School of Business and BS in Economics from the US Military Academy at West Point.


Dr. Frank Melzer
General Manager and CEO, Bosch Sensortec GmbH

Frank Melzer was born on 15.08.1963 in Göppingen, Germany.
Since the foundation of Bosch Sensortec in early 2005 he is the General Manager and CEO. Prior to joining Bosch Sensortec, Frank Melzer held various engineering and managerial positions at Robert Bosch in Germany and Spain.
Mr. Melzer received a Ph.D. in Mechanical Engineering from the University of Stuttgart, Germany in 1994 and an MBA from the Rotman School of Management
at the University of Toronto in 2003.


Mike Jamiolkowski
President & CEO, Coventor

Michael J. Jamiolkowski is the co-founder, president, CEO, and chairman of the board of Coventor, Inc. Coventor is the leading supplier of automated design solutions for micro-electromechanical systems (MEMS). Under his leadership the company has expanded from its traditional focus on solutions for MEMS device and process design for MEMS experts, to a methodology aimed at enabling MEMS-based systems to be easily implemented by a wider market of electronic product developers, fueling a continued shift to a more mainstream adoption of MEMS. Market forecasters predict 20% compound annual growth for the MEMS market, thanks in part to more efficient implementation approaches enabled by suppliers such as Coventor.
Prior to co-founding Coventor in 1994, Jamiolowski, co-founded Integrated Silicon Systems, Inc. (ISS), a venture-backed electronic design automation company in 1985. ISS went public in February 1994 and merged with Arcsys to form Avant! in 1995. Mr. Jamiolkowski has 25 years in the industry, including positions at GE Microelectronics and Motorola.



Rich Miller, Ph.D.
Vice President of Marketing, Discera

s Vice President of Marketing, Rich Miller brings three decades of managerial and technical expertise in the semiconductor industry to Discera. Prior to joining Discera, Dr. Miller was CEO at Silicon Clocks, a developer of SiGe MEMS technology for the timing industry.
In April 2003, Dr. Miller co-founded SiSinc Semiconductor to address the timing needs for the emerging high speed data communications industry and served as President and CEO. Before that, he served as President and CEO of Oren Semiconductor, makers of DSP-based integrated semiconductor solutions for digital TV. Dr. Miller had overall responsibility for this worldwide supplier and managed the company's transition from an R&D environment into a market-driven company. Additionally, he held positions as Vice President of Marketing for ICWORKS, a leading clock company acquired by Cypress Semiconductors, and Vice President of Engineering at Arithmos.  Miller co-founded and served as President and COO for Avasem - the first company to deliver PLL clocks for PCs. He became Executive Vice President of ICS when Avasem was acquired by Integrated Circuit Systems. Dr. Miller earned a bachelor's degree in electrical engineering from Rensselaer Polytechnic Institute and master's and doctoral degrees in electrical engineering from the University of Southern California.

Bruce W. Diamond
President and Chief Executive Officer, Discera
 
Bruce brings more than 25 years of semiconductor industry experience in management and operations. Bruce comes to Discera from WJ Communications, a leading supplier of radio frequency (RF) solutions for wireless infrastructure, where he served as chief executive officer. Bruce helped turn the company and managed it through its recent acquisition by TriQuint Semiconductor (NASDAQ:TQNT) in March 2008. Prior to this, he served as chief operating officer and executive vice president at Zilog Corporation, a San Jose, California-based publicly traded provider of integrated 8-bit microcontrollers (MCU) and universal remote control solutions. Additionally, Bruce held management positions at Sipex, ANADIGICS, and National Semiconductor Corporation. He holds a bachelor of science degree in electrical engineering from the University of Illinois at Champaign-Urbana.


Dr. Martin Rofheart
Senior Vice President and General Manager
Analog & Mixed Signal Products, Gennum Corporation

Dr. Rofheart joined Gennum in November 2006 as Senior Vice-President, Corporate Development, with the responsibility for driving new strategic business opportunities, including strategic alliances, mergers and acquisitions. In August 2007, he was promoted to Senior-Vice President and General Manager, Analog and Mixed Signal Products and is responsible for developing high-performance mixed signal and analog market opportunities. A leading authority in wireless audio and video technology, Dr. Rofheart was co-founder and CEO of XtremeSpectrum, which developed the industry's first ultra-wideband (UWB) products for high data rate, short distance wireless transmissions in consumer electronics devices. XtremeSpectrum was acquired by Freescale Semiconductor in 2003, where he then served as director of the UWB division. In his roles with XtremeSpectrum and Freescale, Dr. Rofheart managed a global product development and sales organization and worked closely with key customers in the U.S., Korea, China and Japan in deploying this new technology. He also developed critical partnerships with global industry leaders for various consumer applications. Considered a leading authority on the wireless industry and winner of the 2005 Wall Street Journal Innovation Award for wireless technology, Dr. Rofheart holds a Ph.D. in electrical engineering from the City University of New York (CUNY/CCNY) with a specialization in digital signal processing.


Dr. Kurt Huang
Marketing Director, Global Unichip

Dr. Keh-Ching Huang has been with Global Unichip Corp. since 2006 as the marketing director. Before current position, he has spent his professional career in various leading semiconductor companies like Faraday Technology, TSMC, UMC and Mosel-Vitelic where he held the positions of CMOS process integration engineer, manager and marketing manager. He has extensive working experience with various IP vendors and service providers to optimize the efficiency of silicon supply chain to provide increased value to end customers. He has established his knowledge and reputation through successful cases of innovative cooperation models with the silicon supply chain ecosystem partners. He received his PhD and BS degree in EE and Physics from Purdue University, USA and TsingHua University, Taiwan in 1995 and 1987, respectively.


Dr. Bernard S. Meyerson,
IBM Fellow VP Strategic Alliances and CTO, IBM

Dr. Meyerson now serves as the Vice President for Innovation, and leads IBM’s Global University Relations Function within IBM’s Corporate HQ organization.  He is also responsible for the IBM Academy, a self-governed organization of ~1000 executives and senior technical leaders from across IBM.  Dr. Meyerson was appointed to this position in October 2009. 
In 1980, Dr. Meyerson joined IBM Research as a Staff member, leading the development of silicon:germanium and other high performance technologies over a period of 10 years. 
In 1992, Dr. Meyerson was appointed the sole IBM Fellow that year by IBM’s Chairman, this being IBM’s highest technical honor.  In 2001 he was appointed Chief Technologist of IBM’s Technology Group, and in 2003 he assumed operational responsibility for IBM’s global Semiconductor R&D efforts.  In that role Dr. Meyerson led the world’s largest semiconductor development consortium – members being IBM, Sony, Toshiba, AMD, Samsung, Chartered Semiconductor, and Infineon. In his most recent role, Dr. Meyerson was VP of Strategic Alliances and CTO for the IBM Systems and Technology group, inclusive its M&A practice. 
Dr. Meyerson is a Fellow of the American Physical Society and the Institute of Electrical and Electronics Engineers, Inc. (IEEE).  He is also a member of the National Academy of Engineering.  He has received numerous technical and business awards for his work, which include: the Materials Research Society Medal, the Electrochemical Society Electronics Division Award, the IEEE Ernst Weber Award, the Electron Devices Society J. J. Ebers Award, and most recently the 2007 Lifetime Achievement Award from SEMI. 
For his innovation efforts, Dr. Meyerson was cited as “Inventor of the Year” by the New York State Legislature in 1998, and he was recognized as “United States Distinguished Inventor of the Year” by the US IP Law Association and the Patent and Trademark office in 1999.  He was most recently recognized in May of 2008 as “Inventor of the Year” by the New York State Intellectual Property Lawyers Association. 
Dr. Meyerson and his team was the subject of a long-running study on the topic of innovation in large organizations, culminating in the 2001 Harvard Business School Press publication titled: “Radical Innovation; How Mature Companies Can Outsmart Upstarts.”  More recently, a formal business case study of what has now evolved into IBM’s Semiconductor Strategy of Collaborative Innovation was featured as part of Harvard Business School’s 100th anniversary event in March of 2008, and the underlying case is now taught as part of the HBS MBA curriculum.


David B. Bell
President, Chief Executive Officer and Director, Intersil

Mr. Bell is the President, Chief Executive Officer and a Director of the company. Prior to this role, Mr. Bell had served as Intersil's President and Chief Operating Officer. Mr. Bell joined Intersil in April of 2007 after spending 12 years with Linear Technology Corporation (“LTC”), most recently, from June 2003 to January 2007, as its President. Prior to becoming President of LTC, from January 2002 to June 2003, Mr. Bell served as LTC’s Vice President and General Manager of Power Products and, from February 1999 to January 2002, as LTC’s General Manager of Power Products. From June 1994 to January 1999, he held the position of LTC’s Manager of Strategic Product Development. Mr. Bell has a B.S. degree in Electrical Engineering from the Massachusetts Institute of Technology.


Eric D. Eisenhut
Vice President, Sales and Marketing, Kionix, Inc.

Mr. Eisenhut came to Kionix from MedHesives, Inc. where, as President and CEO, he successfully applied technical resources to delivering the commercial introduction of a platform technology based on photoinitiated polymerization. The product line, North Sea Resins, supplied the industrial and marine markets.
From 1998 to 2002, he was Vice President of Sales for Atmel Corporation’s Wireless and Microcontrollers Division. Mr. Eisenhut managed North and South American sales and business development. He directed activities impacting the automotive, communications, industrial, and aerospace markets.
For four years, Mr. Eisenhut was a Communications Segment Sales Director for TEMIC Semiconductor and managed a team responsible for international key accounts within the communications and broadcast media market segments.
Mr. Eisenhut received his Bachelor of Electrical Engineering degree from Manhattan College. Following graduation, he accepted an engineering position with IBM Corporation


Bruno Guilmart
President and Chief Executive Officer, Lattice

Bruno Guilmart joined Lattice in July 2008 as President and CEO.  Prior to joining Lattice, Mr. Guilmart was CEO of the Unisem group, a publicly listed company in Malaysia with over 10,000 worldwide employees.  Mr. Guilmart was, until his appointment with Unisem, President and CEO of Advanced Interconnect Technologies (AIT), a TPG-Newbridge company acquired by Unisem in July 2007.  Prior to AIT, Mr. Guilmart was senior vice president for worldwide sales and marketing at Chartered Semiconductor Manufacturing.  Before his tenure at Chartered, Mr. Guilmart held senior management and business development roles at Cadence Design Systems, Temic Semiconductor and Hewlett-Packard.  Mr. Guilmart holds a master's degree in electronics and business management and a bachelor's degree in electrical engineering from the Paris XI Institute of Technology in France.  Mr. Guilmart has lived and worked in Asia, the USA and Europe.


Christopher M. Fanning
Corporate Vice President and General Manager
Low Density and Mixed Signal Solutions, Lattice

Christopher Fanning joined Lattice in 1997 and was promoted to Corporate Vice President and General Manager, Low Density and Mixed Signal Solutions in 2008.  Previously, Mr. Fanning managed Lattice’s software, intellectual property, and technical support businesses as Corporate Vice President, Enterprise Solutions.  He has also served as Vice President of Strategic Planning, where he focused on Sales, Marketing and M&A-related matters.  Mr. Fanning holds an AB and MS in Computer Science from Boston College and Worcester Polytechnic Institute, respectively, and an MBA from The University of Chicago’s Graduate School of Business.  Prior to joining Lattice, Mr. Fanning was employed at The Boston Consulting Group, a leading international management consulting firm.


Sean Riley
Corporate Vice President and General Manager
High Density Solutions, Lattice

Sean Riley joined Lattice in September 2008.  Prior to joining Lattice, Mr. Riley was Vice President of Marketing for MathStar, a programmable logic startup company.  Mr. Riley joined MathStar from Intel Corporation, where he spent thirteen years in various marketing, engineering and general management roles.  Mr. Riley is the author of a popular networking book, Gigabit, Switched and Fast Ethernet – How it Works and How to Use it, and has contributed chapters to The Gigabit Handbook.  Mr. Riley holds a BSEE and MSEE from Arizona State University.


Ashutosh Mauskar
VP of product and business development of Magma’s Custom Design Business Unit
Magma

Ashutosh Mauskar serves as vice president of product and business development of Magma’s Custom Design Business Unit. He has 16 years of EDA technology and product marketing experience. Ashutosh holds a B.E. in electronics engineering from the University of Bombay and an M.S. in electrical engineering from University of Arkansas. He holds three patents for his work in the area of low power design.

 


Bob Smith
VP of Marketing for Magma’s Design Implementation Business Unit, Magma

Robert Smith serves as vice president of Marketing for Magma’s Design Implementation Business Unit. During his career he has held marketing and business development management and executive-level roles at a number of electronic design automation companies including IKOS, Synopsys, LogicVision, InTime, and Stratosphere Solutions. He was a member of the original team that launched Magma’s first products in 1998 and is also the co-owner of a small San Francisco-based winery. Bob holds an MSEE from Stanford University.


Pravin Madhani
General Manager Place and Route Group, Mentor Graphics

Pravin Madhani brings more than 16 years of experience in the EDA industry. Pravin Madhani was Founder, President & CEO of Sierra Design Automation. Sierra was a venture-backed startup in the area of deep-submicron place & route tools and was acquired by Mentor Graphics Corporation in 2007. Prior to co-founding Sierra, he was the Founder, President & CEO of Everest Design Automation.  Everest was acquired by Synopsys in November, 1998. Mr. Madhani has also held various positions in marketing, R&D and management with Synopsys, SGI/MIPS EDA division, and LSI Logic EDA division. Mr. Madhani received his Masters in Computer Engineering from University of Texas at Austin and Bachelors in Electrical Engineering from Indian Institute of Technology, Bombay, India.


Mark Laich
Vice President of Worldwide Component Sales & Marketing, Memsic

Mark Laich joined MEMSIC's executive team as Vice President of Worldwide Sales & Marketing in October 2008. Mr. Laich comes to MEMSIC with over 25 years of semiconductor sales and intellectual property licensing expertise with high growth companies. Mr. Laich has extensive experience establishing sales channels throughout the world, managing culturally diverse and geographically dispersed sales teams, directing the sales of complex semiconductor products, and establishing strategic relationships with major customers. Prior to joining Memsic, Laich served as at Vice President of Sales at Potentia Semiconductor, where he was responsible for directing worldwide sales of the company's power management and conversion products. As a member of Potentia's executive team, Laich was instrumental in refocusing the company's business strategy on high revenue opportunities in flat panel TV applications. Mark has held senior sales management positions at Azanda Network Devices, Lexra, ZSP, LG and Zilog. He began his career atAMD. 


Sandeep Vij
President CEO, MIPS

Mr. Vij brings to MIPS Technologies more than 20 years of senior-level management and marketing experience in the semiconductor industry. Prior to joining MIPS, he was Vice President and General Manager of the Broadband and Consumer Division of Cavium Networks, a leading provider of highly-integrated semiconductor products that enable intelligent processing in networking, communications, and connected home applications.
Prior to Cavium, Mr. Vij was on the executive staff of Xilinx Inc. for 12 years, where he was instrumental in growing the company’s business by 3X to over $1.8 billion per year and enabling it to become the industry’s largest programmable logic vendor. Mr. Vij also held roles at Xilinx as Vice President and General Manager of its General Products Division, and Vice President of Worldwide Marketing, Services and Support. Prior to Xilinx, Mr. Vij spent five years in various senior roles at Altera Corporation.
Mr. Vij is a graduate of General Electric’s Edison Engineering Program and Advanced Courses in Engineering. He sits on the Board of Directors of Coherent Inc. He holds an MSEE from Stanford University and a BSEE from San Jose State University.


Ralf Muenster
Director, Renewable Energy Segment, National Semiconductor Corp.

Ralf Muenster is director of the Renewable Energy Segment at National Semiconductor Corp.  In this role, he is responsible for leveraging National’s strength in energy-efficient technologies to develop strategies and products for efficient energy generation in the renewable energy market.  In 2008, Muenster was instrumental in the successful launch of National’s SolarMagicTM technology, created to maximize the output of solar panel installations when affected by shade, debris or panel-to-panel mismatch.  Prior to joining National in 2007, Muenster held various roles in the semiconductor industry, most recently serving as marketing and applications director for power products at Micrel Inc.  He also held a management position in the automotive business segment at Advanced Micro Devices (AMD).  Muenster is credited with founding a successful computer start-up company in Germany and was a scientist at the University of California at Berkeley.  He holds a masters degree in physics from the Technical University in Munich.


Mike Polacek
Senior Vice President
Key Market Segments and Business Development, National Semiconductor Corp.

Mike Polacek directs National's efforts to identify and develop solutions for key markets which can benefit from National's strength in energy efficiency. These markets include personal mobile devices, medical imaging, sensor systems, solar systems, energy conservation electronics and battery-powered vehicle electronics. He also leads the company’s corporate business development and M&A activities. Previously, Polacek served as vice president of National's Amplifiers Product Group as well as the Audio, Imaging and Information Appliance Divisions. He was senior director of National's PC and Processor Division in Japan. Prior to joining National, Polacek held management positions at Philips Semiconductor. He received a bachelor of science degree in electrical and computer engineering from the University of Illinois and an MBA degree from Santa Clara University.


 

Dr. Naveed Sherwani,
Co-Founder, President & CEO
Open-Silicon

Dr. Sherwani brings over 23 years of experience in technical engineering and general management to his position as President and CEO of Open-Silicon. Prior to co-founding Open-Silicon, Dr. Sherwani was the founder and General Manager of Intel Microelectronics Services where he led efforts to promote the use of disciplined ASIC methodologies to improve design efficiency and time-to-market. Naveed co-architected the Intel microprocessor design methodology and environment that has been used in various leading microprocessors. Prior to joining Intel, he worked as a consultant for various telecommunications and computer companies, mainly focusing on ASIC design flow and cell library design to improve time-to-market. He also served as a Professor at Western Michigan University, where his research concentrated on VLSI Physical Design Automation, combinatorics, and graph algorithms.Dr. Sherwani is the author of the main textbook on Physical Design, which is widely used at major universities around the world. In addition, he has authored or co-authored 3 books and over 100 articles on various aspects of  Physical Design Automation and ASICs.In last 15 years, he has been a frequent speaker at DAC, ICCAD, International Conference on VLSI and other major conferences around the world.Dr. Sherwani received his Ph.D from the University of Nebraska-Lincoln.


Rodd Novak
Chief Marketing Officer, Peregrine Semiconductor

Rodd Novak is responsible for design and execution of Peregrine’s global product marketing strategy and directs the company’s strategic business development activities. Since joining Peregrine in 2002 as director of marketing, Rodd has been integral in the company’s focus toward penetrating the RF wireless and broadband markets with its leading-edge product portfolio. Most recently he was vice-president, sales and marketing, responsible for revenue generation within the company’s three product lines. Prior to joining Peregrine Semiconductor, Rodd served as corporate marketing manager for CTS Corporation where he was responsible for several business units and the advancement of multiple product technologies in the communications sector, as well as strategic alliances and acquisitions. Rodd began his career as an electrical engineer with Westinghouse Corporation, and later moved into a marketing role with the commercial business unit of its subsidiary, Xetron Corporation. Rodd holds a BSEE from the University of Cinncinnati, and MBA from Xavier University.


Andrew J. Pease
President,  QuickLogic

Andrew J. Pease joined QuickLogic in November 2006 serving as the Vice President of Worldwide Sales. He was promoted to President on March 30, 2009. Prior to joining QuickLogic, Mr. Pease was the Senior Vice President of Worldwide Sales for three years at Broadcom Corporation, a global leader in semiconductors for wired and wireless communications. Prior to that, he held the same title at Syntricity Incorporated, Vantis Corporation and Integrated Systems Incorporated. He has also held various sales and operations roles at Advanced Micro Devices and Data Trak. Mr. Pease holds a master's degree in Computer Science from the Naval Postgraduate School in Monterey and a Bachelor's degree in Operational Analysis from the U.S. Naval Academy


Ana Molnar Hunter
Foundry Vice President, Samsung Semiconductor, Inc.

Ana Molnar Hunter is foundry vice president for Samsung Semiconductor, Inc.’s System LSI business. Leading the US business development team, Hunter is responsible for Samsung’s foundry customer activities in North America.  She is also responsible for setting the strategic development direction of the North America foundry business. Hunter is also currently a member of the board of directors for the Global Semiconductor Alliance.
Prior to joining Samsung, Hunter spent the last 15 years working in the semiconductor foundry industry in various positions as a consultant, vice president of U.S. operations for Communicant Semiconductor Technologies AG, Germany, and vice president of EDA and customer services for Chartered Semiconductor, Inc.  
She holds a B.S. in chemistry from Duke University.


Craig Miller
VP Marketing & Business Development, Sequans

Craig Miller is responsible for driving Sequans’ marketing strategy and business development activities. He is a technology industry veteran with an excellent track record in product management, marketing, strategic planning and business development over the course of his twenty-plus year career. During that time he has successfully championed numerous silicon, system and software products targeting the wireless, computing, consumer electronics and networking market segments. Prior to joining Sequans, Craig was vice president of product management and marketing at NextWave Wireless, where he was responsible for strategic marketing, product planning, product management, applications engineering and marketing communications for a portfolio of WiMAX and LTE chipsets. Prior to NextWave, he held numerous positions in product marketing, strategy, business development and product engineering at Intel Corporation and was director of marketing for the Wireless Networking Group, where he championed the first of several generations of wireless LAN silicon and modules at the core of Intel’s Centrino™ mobile technology platform.


John McDonald
VP Sales and Marketing, Silego Technology

John McDonald came to Silego Technology from SiTime (’05 – ’08), a MEMS resonator start up. As VP of Sales and Marketing, the SiTime team introduced the world’s first production MEMS oscillators.  Prior to SiTime, John was working for Cypress MicroSystems (CMS), a Cypress Semiconductor funded startup and makers of the popular PSoC microcontroller family. As VP of Marketing ('01 to '05), he led a great worldwide marketing and applications team that grew the PSoC product family to be the fast growing and high margin success it is today. Prior to CMS, Mr. McDonald worked for Cypress Semiconductor and was part of the general purpose and programmable clock marketing group ('98 - '01) during a period in which non acquisition sales grew by more than 5x.
Mr. McDonald has also worked for Analog Devices in the Precision Op Amp group and as an advanced analog design engineer for 6 years in Washington State. John has his BSEE from the University of Washington, and has authored numerous technical articles.


Mark Thompson
Vice President, Silicon Labs

Mark Thompson is the Vice President of Embedded Mixed Signal products at Silicon Labs. He joined Silicon Laboratories in 2000 and has served as Director of Marketing for wireline products,  Director of Marketing, and then General Manager of the broadcast audio products and Vice President and General Manager of the MCU products. Previously, Mr. Thompson held various engineering and marketing positions at BMC Software and Motorola's semiconductor products sector (now Freescale Semiconductor). Mr. Thompson holds a master's degree in electrical engineering, a master's degree in business administration and a bachelor's degree in electrical and computer engineering from The University of Texas at Austin.


Piyush Sevalia
VP Marketing, SiTime

Piyush Sevalia, Vice President of Marketing at SiTime, has over 17 years of semiconductor industry experience.
Prior to SiTime, Piyush was the Vice President of Marketing at Ikanos Communications (Nasdaq: IKAN). During his tenure at Ikanos, Piyush made significant contributions that drove the company’s growth from a pre-revenue startup to a profitable, public company. Before Ikanos, Piyush spent over nine years at Cypress Semiconductor in positions of increasing responsibility. There, his key contributions included helping Cypress expand into wireless markets as well as defining and launching successful timing products that generated several hundred million dollars of revenue.
Piyush earned Bachelor’s and Master’s degrees in Electrical Engineering from the University of Bombay and the University of Michigan respectively, and an MBA from the University of California, Berkeley.


Greg Lebsack
President, Tanner EDA

Greg Lebsack is the President of the EDA Division of Tanner Research, Inc. He is an accomplished entrepreneur with over 20 years of business building and leading organizations through start-up, turnaround and high-growth cycles.
Mr. Lebsack has extensive executive management experience in information technology (IT), telecommunications, networking, and Internet industries. Previously, Lebsack was the CEO at ASP Global Services, a leading provider of software-as-a-service (SaaS) supply-chain execution software. Prior to joining ASP Global Services, Lebsack held executive and technical leadership positions at Sprint, Netigy, GE Capital, and McKinsey & Company.
Lebsack holds a bachelor of science degree in business administration from Northern Arizona University. He is a board member of the Technology Council of Southern California and the President of the San Fernando chapter.


Neal Carney
Vice President of Marketing, Tela Innovations

Neal has more then 25 years of experience in the semiconductor industry most recently as vice president of marketing for ARM and Artisan Components (acquired by ARM in 2004). He has held senior marketing and business unit management positions at Agilent Technologies and Hewlett Packard in the Semiconductor Products Group and ASIC division. Internationally, Neal spent three years in Japan establishing and managing the marketing and distribution center for HP's Semiconductor Products Group and represented HP in the Japan Chapter of the Semiconductor Industry Association. Neal received his B.S. degree in Physics and his M.B.A from Rensselaer Polytechnic Institute.



Tom Quan
Deputy Director, EDA and Design Service Marketing Program
TSMC
Tom Quan, an EDA industry veteran, joined TSMC as deputy director of design service marketing and is situated in the company’s Silicon Valley office.  Tom has over 30 years of experience in technical and marketing roles in the semiconductor and EDA industries.  Prior to joining TSMC, Tom was vice president of marketing at Applied Wave Research (AWR), a small company specialized in high-frequency software.  Prior to AWR, he was a vice president at Cadence Design Systems since 2000 where he oversaw strategic marketing and business development activities for several Cadence strategic initiatives and programs targeting system-on-chip designs and foundry libraries.
Prior to Cadence, Tom held executive management positions at Monterey Design Systems, Duet Technologies, and High Level Design Systems that was acquired by Cadence in 1996.  From 1989 to 1995 Tom was again at the Analog Division of Cadence as Director of Marketing, responsible for the “front-to-back” EDA design solutions targeted for the design of complex analog and mixed-signal ICs, as Director of Corporate Strategy & Business Development, responsible for the strategic planning and new market development in the areas of Design-for-Manufacturability (DFM) and Intellectual Property (IP).
Tom began his career at Intel Corporation as an IC designer and holds a BSEE from the University of California, Berkeley, and an MBA from Leavey School of Business at Santa Clara University.

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